Social media has changed the game in how we advertise and market to potential customers. People no longer read top to bottom like they did with traditional media such as newspapers and television. We need to get beyond that mindset of top to bottom and left to right when it comes to structuring posts for social channels. I came across this little gem recently and truly, it is the simplest, easiest and most effective way to explain how social ads should be structured.
Have a great day
Source: Memzie musing